Price comparisons
GetResponse vs Brevo (2026): The Six-Email Line
Brevo bills per email, GetResponse per contact. Where the two 2026 price lists cross, and the emails most senders forget to count.
Email marketing tools compared by price, plan limits and terms
Price comparisons, switching guides and step-by-step setups by Tess Morrow, who sets up and migrates email marketing for small businesses, coaches and course creators.
- 50 guides
- Updated October 8–10, 2026
- Written by Tess Morrow
Quick picks
Which tool fits what you're doing?
Four situations, and where each guide lands. Open the guide for the numbers behind it.
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Newsletter only, no sequences planned
Start on Kit Free. It costs nothing until 10,000 subscribers.
MailerLite vs Kit guide -
A welcome series from day one
Start on MailerLite: Free runs a three-email series up to 250 subscribers, then Comfort is $12 a month.
MailerLite vs Kit guide -
Selling courses and a community
If courses and a community are all you sell, systeme.io costs less than Kajabi in every catalog I priced.
systeme.io vs Kajabi guide -
A free plan you won't regret leaving
Zoho Campaigns or systeme.io: both hold 2,000 contacts free and exit for $17 a month.
Best free email marketing guide
Side by side
Featured comparisons
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systeme.io vs Kajabi (2026): What Counts as a Product
Kajabi pools courses, coaching, podcasts and newsletters into one product count; systeme.io meters each format. Four catalogs priced on both.
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MailerLite vs Kit (2026): Your First Automation Decides
MailerLite bills your 251st subscriber; Kit bills your first automated sequence. Two years of costs at three growth rates, and the month that tips it.
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Moosend vs Mailchimp (2026): Price the Contacts You Email
Mailchimp bills unsubscribed and non-subscribed contacts; Moosend bills unique active subscribers. Two audiences priced on what each one bills.
Starting prices
What the cheapest paid plan costs
Monthly billing, as listed in our guides (October 2026). The sticker price is where the comparison starts, not where it ends: each guide prices the plan you'd actually land on.
| Tool | Free plan | Cheapest paid plan | Guide |
|---|---|---|---|
| Moosend | No free plan | $9 Pro, a month at 500 subscribers | Moosend pricing |
| Brevo | Free plan, 300 emails a day | $9 Starter, a month for 5,000 emails | Moosend vs Brevo |
| MailerLite | 250 subscribers | $12 Comfort, a month at 500 subscribers | MailerLite free plan |
| AWeber | 500 subscribers | $15 Lite, a month at 500 subscribers | AWeber vs GetResponse |
| systeme.io | 2,000 contacts | $17 Startup, a month, up to 5,000 contacts | systeme.io pricing |
| GetResponse | 500 contacts | $19 Starter, a month at 1,000 contacts | GetResponse pricing |
| Kit | 10,000 subscribers, no automations | $39 Creator, a month, up to 1,000 subscribers | MailerLite vs Kit |
| TeachableCourse platform | – | $39 Starter, a month, 5 products | systeme.io vs Teachable |
| KajabiCourse platform | – | $179 Basic, a month, 5 products | systeme.io vs Kajabi |
Browse by question
Four ways into the guides
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Price comparisons
Two tools priced side by side at the same list size, one tool's price list read line by line, and what a free plan's first bill looks like.
27 guides
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Alternatives & switching
Where to move, priced by the features you actually use, and how to get your list, pages and traffic there.
8 guides
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Tools we cover
Every guide on one tool, in one place
Pricing, reviews, comparisons and setups for the tools the site covers most.
How the research works
Read at the source, checked line by line
The guides compare what vendors publish: prices, plan limits and terms. Where a guide relies on someone else's account or review, it says so.
- 1
Prices from the vendor's own page
Every plan price is read off the pricing page and dated. Where a price changed, the guide uses archived copies of the page to show when.
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Limits and terms from the help center
Contact counts, send caps, billing rules and account terms come from each vendor's help center and terms, quoted where they decide the bill.
- 3
Reader reviews checked one by one
Quotes from Trustpilot and Reddit are opened at the source and checked against the original before they are used, in context.
- 4
Affiliate links named up front
Some links pay a commission. Each guide says which, before the first one appears. Vendors don’t buy placement here.
Fresh
Latest guides
Price comparisons
Kit Pricing 2026: Up on Its Own, Down Only When You Ask
Kit Creator runs $39 to $139 a month up to 10,000 subscribers. Tiers rise on their own and drop only when you ask. What that costs, monthly or yearly.
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Price comparisons
beehiiv Pricing 2026: What You'll Pay at Renewal
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Price comparisons
ActiveCampaign Contact Billing: Which Contacts You Pay For
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Price comparisons
Omnisend Pricing 2026: Customers Who Never Subscribed Count
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Price comparisons
AWeber Pricing 2026: How Often You Send Sets Your Tier
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Price comparisons
Moosend vs Mailchimp (2026): Price the Contacts You Email
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Price comparisons
systeme.io vs Teachable (2026): Who Files the Sales Tax?
Meet the author
Tess Morrow
Tess Morrow sets up and migrates email marketing for small businesses, coaches and course creators: welcome sequences, webinar funnels, list consolidations. She doesn't run deliverability tests and won't pretend to.
FAQ
About this site
Short answers on who writes the guides, how the site is paid and how fresh the numbers are.
Who writes these guides?
Tess Morrow sets up and migrates email marketing for small businesses, coaches and course creators: welcome sequences, webinar funnels, list consolidations. She doesn't run deliverability tests and won't pretend to. Every guide on the site is written by her and carries her byline and the date it was last updated.
How does this site make money?
Some links are affiliate links: if you sign up through one, the site may earn a commission, and your price is the same either way. Each guide says which of its links are affiliate links before the first one appears, and the affiliate disclosure page lists how it works.
How current are the prices?
Each guide shows its "Updated" date at the top, and its price tables say when they were read. The guides on the site were last updated October 8–10, 2026. Vendors change prices, so check the vendor's own page before you buy.
Do you test deliverability?
No. Tess doesn't run deliverability tests and won't pretend to. The guides compare prices, plan limits and terms from each vendor's own pages.
Not sure where to start?
Pick two tools you're weighing, or start from the tool you use now.